Ads for outdoor living products typically feature immaculate yardscapes and elaborate decks. We worked with MoistureShield and Interrupt Agency to create CG Decks that were custom created to fit into unexpected places using photography. The campaign that subverts the expected. By moving from the backyard to the backcountry, “Get Outside The Everyday” speaks to all the unique ways consumers enjoy their time outside.
It was very exciting to build the decks in the computer and render everything at 10k allowing for billboards, Expo materials, and high end advertising for Moisture Shield helping them to stand out in a competitive market of composite decking.
With: VIZ Graphics
3D Modeling, Rendering, Photoshop composite: Gary Tussey